Juice Plus+ funds most but not all clinical research conducted on its products. In fact, the company has invested more than $10 million to ensure that independent, primary research on Juice Plus+ is conducted by leading researchers in their fields at highly respected hospitals and universities around the world.

Unlike much clinical research on nutritional products, these clinical studies are conducted on the Juice Plus+ product itself and not on individual components and ingredients. Juice Plus+ insists that any and all clinical research conducted on its products conform to the very highest research standards, including the Good Clinical Practice Standards established by the U.S. Food and Drug Administration; and that all studies are performed in accordance with the Declaration of Helsinki under the oversight of a Human Ethics Committee or Institutional Review Board.